Welcome to The New Google SEO Guide! Step #1 – Technical Optimization and On-Page SEO Step #1 to any SEO initiative is getting your technical SEO right.
No keyword is out of bounds. Fort Worth SEO’ proprietary keyword research process drives real business impact by targeted conversion-focused keywords.
Fort Worth SEO is always driving an innovative approach to SEO. This includes our thematic approach to keyword selection. We do not cherry-pick random keyword, but choose keyword themes, just like Google’s search robots.
The keywords we identify in each thematic keyword group are selected based on purchase intent. We don’t choose keywords just because they exist in a thematic keyword group – they need to drive qualified organic leads.
When selecting keywords to focus on within a thematic group, Fort Worth SEO also chooses keywords that will create the biggest movement in qualified organic traffic. This involves a combination of search volume and search competition.
Transparency is the priority. Trust in the Fort Worth SEO strategy is founded on educating and empowering each client to better understand the SEO process and campaign. Fort Worth SEO’ strategy is a point-by-point plan with a full explanation of why each step is necessary, how it will impact SEO, and what results can be expected. Have a question about the lingo or how a strategy was developed? We’ll answer it. There is no question too big or too small – and we’ll never tell you that it’s all in the “secret sauce.”
Gain a dedicated in-house SEO team without hiring a dedicated in-house SEO team. Fort Worth SEO works as an extension of your team in collaboration with your ideas, goals, and marketing initiatives. Meanwhile, you gain valuable SEO insight from a collective group of SEO experts that share challenges and solutions for ever-improving SEO strategy.
Launching a startup with limited capital? No problem. Want to test our process before ramping up your budget? Sounds good to us. With Fort Worth SEO, all campaigns are structured to allow for seamless scalability. We’ll prove our model, and you’ll see revenue soar.
To help you make the most-informed decision, here are common questions customers ask us. More questions? Scroll down, fill out the form, and just ask.
A lot of SEO agencies talk the talk, but do they walk the walk? In other words, can they show you the REAL growth numbers they’ve achieved with their clients, across multiple industries and business types? Can they demonstrate incredible expertise and personalized approach? Most of all, are they transparent, straight-talkers who partner with you in growth (with no smoke and mirrors in sight)? OMG has not only become one of the best-rated global SEO companies, but we’re also renowned for our talent in the United States digital marketing world. It’s all based on our ability to walk the walk.
We have a robust track record for achieving phenomenal results for clients across the USA and the world. Results as good as 253% more organic traffic, 190% more conversions, $1.5M in new revenue, and a staggering 55:1 ROI. Our focus is on high-performance campaigns that strike a chord with USA customers and deliver revenue-shifting results you can SEE. This means we help you target keywords that are actually profitable and relevant, producing real revenue results you’ll love. Every single strategy improves your bottom line.
Rather than bamboozling clients with hype and jargon, we operate with 100% transparency. Our clients in the United States have full access to all of their own accounts, along with our customized reporting. And it’s all thanks to two winning elements that we owe our success to A) Our uniquely evidence-based approach B) A superstar team of Fort Worth SEO’s.
Working with us means you access a dedicated team of specialists who are ready to make your website soar. When you’re ready for ambitious growth, these SEO consultants are solely focused on your success. We’re also grounded in a uniquely evidence-based approach, which is driven by our very own Research and Development (R&D) facility. Over the past few years, we’ve poured $1M+ into the future of digital marketing, including partial government funding. Every day, we actively invest in developing tools for smarter marketing and testing the latest SEO techniques to see what really works. This winning combination is what helps us produce successful, long term partnerships with companies in the USA. Companies who have the ambition and drive to be the best they can be.
Need more proof that we’re the best SEO company the United States has to offer? Take a look at our 200+ Google Reviews rating us 4.8+/5 stars. And head over to our case studies to find out more about why we’re the best United States SEO company. Our experience encompasses all facets of search engine optimization (SEO), including technical SEO, conversion optimization, content strategy, and more.
Choosing the right SEO agency could be the best thing you ever do for your company. But it can be an overwhelming process. To narrow down your options and get the right match, ask these questions:
How will you improve my rankings? An obvious one, but the answer reveals a lot about the SEO agency that you’re dealing with and how they work. Every website needs a unique SEO strategy that takes its current state, its competition, and industry into account. Choose a firm that will do a comprehensive audit of your website first.
Do you have any recent case studies? You wouldn’t employ a new staff member without getting references and checking out their background. The same applies for your agency. See some case studies and even chat with clients they’ve worked with. There’s nothing more revealing than hearing it from the horse’s mouth.
Have you worked on any projects which are similar to mine? This is really focusing on your goals – what you’re asking is whether the agency has helped clients achieve similar goals to you. If yes, you know they’ve got the goods to deliver. It’s good to know whether they’ve ever worked with clients in your industry too, as it means they know what works and what doesn’t for your specific target audience.
What were the biggest challenges you faced in these projects, and how did you overcome them? This is a great way to find out how the agency rallies when the going gets tough. Look for an agency that demonstrates innovative thinking and resourcefulness.
What key metrics do you look at when it comes to SEO? Just as important as the initial SEO strategy is the agency’s ability to measure the results so they can adjust and finetune accordingly. You’ll also want to report back to your boss on how successful the campaign has been, and your return on investment.
What SEO tools do you use? Many SEO agencies like to protect their methods – in a saturated market, it’s only natural. But you need to know that they’re not using any black hat methods. There needs to be some transparency. Asking them about SEO tools is a good way to get a feel for how they work.
How does your internal training process work? The SEO world is constantly moving, so it’s vital that the agency is constantly educating its team about the newest, most effective tools and tricks of the trade.
When will I begin to see results? The million dollar question. Everyone wants to know how quickly their website will be ranking for specific keyword phrases. But it’s impossible to commit to a concrete timeline. What you’re looking for is an agency who will give you an idea of what to expect over a period based on their experience and know-how.
Can you guarantee that I’ll rank on the first page of Google? A trick question because the right answer is actually “no”. Google constantly updates its algorithm, so no legitimate SEO agency will promise you first page results! Nobody but Google has control over organic search positionings.
Yes, we do! Our SEO team in the USA is ready to help you skyrocket sales and grow your revenue with a customized local SEO strategy. If you’re wondering who the brains are behind every campaign win and want to put a face to a name, meet our local SEO consultants. Our team has an office in the heart of Dallas. Feel free to drop by or give us a ring.
As well as the USA, we have teams of experts all over the world – in Australia, New Zealand and Singapore. Our teams bring together countless years of search engine optimization experience with digital marketing know-how from global clients. Whatever products or services you’re selling, you can bet we’ve helped clients who are similar. So, you not only get the advantage of our local expertise — you can also tap into our global experience to optimize your site and build your search ranking. It’s no wonder we’re the SEO company American businesses rely on for revenue-smashing results
We don’t just get your website ranking high and then move on quickly to the next SEO campaign. When you work with the most talented SEO specialists the United States has to offer, you get long term sustainable results. Our passionate and proven team of search, Fort Worth SEO know how to use SEO to drive the right traffic and deliver qualified leads, so your sales soar. As an extension of your team, our number one goal is to help you dominate the competition with an SEO plan that generates new leads and customers. Don’t settle for anything less. Want the best search engine optimization company in the United States to help your business build organic traffic and rake in revenue? Give us a call today.
This is one of the most important aspects of on-site optimization, but it is one where the specifics can change immensely over time. In the past, stuffing a website with pages of keywords was enough to shoot up the rankings. Even just a few years ago, having a high keyword percentage was a major part of getting to the top of major search engines like Google, Yahoo, and Bing. However, today that is a great way to make sure your website never even sniffs page one of the search engine rankings. If you hear an on-page SEO services provider mention using a primary keyword over and over again to get results, run for the hills.
Proper keyword density is a major part of on-page SEO services, and the general rule of thumb is that all major keywords should have a density of 2% or less. While some people try to adhere closely to the 2%, the better way to optimize is to use focused long content.
First, make sure that the main keyword appears in certain places throughout the post (see the Proper Main Keyword Use section for more on this). Then, include a smattering of related long tail and LSI keywords that are also scattered throughout the post at under 2%.
Keeping this density will be enough to help truly great content rank while avoiding any of the over optimization penalties from Google.
Google has said for years that the most important single factor to them is high quality content. Now more than ever, they have the ability to back that statement up. So what is “quality?” While this can be a somewhat nebulous term, there are a few definite qualities that good content (in the eyes of the search engines) all have in common.
Make sure all posts:
Are written by a native speaker
Are informative and carry authority, yet are easy to read
Flow well and with a good writing style
Are well organized
Are 100% original (no duplicate content – which creates a penalty)
Link to relevant reputable resources to support information
Are as long as possible without sacrificing quality
In some ways the terms “good” or “high quality” are subjective. The basics listed in this section give all the information necessary to be able to understand what it is that Google and the other major search engines look for out of a truly good blog post or website page. By starting with that framework and staying true to the idea of producing the best possible online resource for the reader, you will be on the right track in creating the type of content that search engines want to see. These onsite SEO services and great content will ensure the search engines will be willing to rank you higher as a result.
Especially in this age of low attention spans, you want to use quality multimedia with your blog posts. High resolution photographs that have captions and are properly tagged should be in every post. These can do wonders for improving the layout and making the overall aesthetic appearance of a post that much nicer. In addition to this, a video or two can improve average user time on site (especially if you’re good at choosing a strong video to add in), and break up walls of text.
When using the embed function for videos, it’s a good idea to make sure there is a title to the video, a caption, or even a paragraph talking about what it shows. While Google’s technology to read what is on the page is impressive, it still relies on keywords, captions, and surrounding text to understand what types of pictures or videos are in a post. Helping out the search engine spiders are only going to improve your overall rankings.
This is a huge one, especially for websites with older posts. Remember Google Caffeine? We do. We’ve been doing this a while.
Google Caffeine wasn’t touted as an update when it first rolled out back in summer of 2010 so much as a “new infrastructure” for helping to deliver fresher content to the user. People saw some minor changes and then generally forgot about this update, but the thing is, it didn’t go away. Some webmasters were thrown off because older trustworthy content from authority sources still ranked extremely well, and they didn’t see a big change with those websites.
However, there was one area outside of news stories and other time related posts where Caffeine had a huge effect and that’s with updating old content. In many cases, this seems to bring together the SEO bonus for trusted and aged authority content with the Caffeine “boost” that comes from new content. If you have old posts where the old content is still good, but you can easily add “Updated Current Year” and toss on several hundred (or even thousand) more words, then that should absolutely be put high on the SEO list of things to do.
Updating content shows search engines that it is timely, that you continue to add more value to your website, and it builds both trust and authority with the search engines. Both factors have been named as being important for future SEO work and ranking. Updating old posts is often even easier than writing new ones since the heavy lifting has already been done. You just get to add a little more content, make sure it’s formatted correctly, add some on page optimization services tips, and then reap the benefits.
Social media matters more than ever, and it’s important to make it easy to share your content. This not only helps build trust and authority with the search engines by increasing your social media footprint, but at this point in the online world, websites are expected to have active social media accounts. Having easy to spot buttons to make social sharing as simple as possible just makes sense in our socially connected world.
Here’s the bottom line: If you want results, you need an SEO agency that can deliver on its promises. That’s where your #1 challenge lies. There are so many agencies out there claiming to offer the best SEO services (or maybe the cheapest and best) that the task of finding the right SEO company is totally overwhelming.
Your mind is bursting with questions: How do I find the right SEO agency? How do I know the SEO agency I choose will do what it promised? Are they just telling me what I want to hear so they can make money off my business? How do I know that I’m working with a white hat agency, not a black hat one? Which areas of SEO does the agency specialise in? Are they best with the on-site strategies or better at dealing with the technical side?
The answers that an SEO agency gives to your questions can help you to figure out who’s the real deal. And by real deal, we mean an SEO agency you can trust. One that takes all of the work out of your hands. An agency that sinks their teeth into your business and creates a strategy that works for your unique business needs. And an agency that doesn’t stop until they generate more revenue and provide better returns. Not too much to ask, is it?
Start by drilling the agency on how they will improve your rankings. Their answer will reveal a lot about the SEO agency and how they work. It’s important to remember here that SEO isn’t a one-size-fits-all solution; every website needs a unique strategy. So, avoid an SEO agency that says something like “we’ll build links and add content”. This kind of catch-all strategy won’t cut it. Instead, look for an SEO company that will take an in-depth look at your website before they commit to a specific strategy. The right agency will talk about doing some kind of website analysis/competitor analysis first. (Hint: we offer a $2,000 audit for FREE! No obligations, no catches. Just real, revenue results. Claim your free audit now)
Second, focus on communication. Communication is always important in business, but in the fast-paced world of SEO, it can make or break your campaign. After all, Google makes about 600 changes to its algorithm every year. That’s almost two changes per day! If your SEO agency has gone AWOL, how do you know that they’re keeping ahead of these changes and stopping your website from dropping down the rankings? SEO is not a set-and-forget strategy. So, at an absolute minimum, you should receive a monthly report showing the work done by the agency and the results. But to really turbocharge results, look for an agency that will proactively hold regular meetings and be responsive over email and phone calls.
Another way to make sure you choose the right agency is to look at who they have worked with before. Nobody can provide better insight into an agency’s abilities than previous clients. Don’t be put off if the agency has mostly worked with smaller businesses. In fact, that could mean you get just the type of personalised service that you’re looking for. The ones you want to be wary of are those agencies that won’t openly tell you about their previous clients. An agency that won’t provide any information is an agency that’s probably failed its previous clients – and that’s an agency you want to avoid at all costs.
Let’s cut to the chase: There’s no magic SEO voodoo that will fly you straight to the top of page one. SEO takes time. Google gives the highest rankings to websites that have rich, dynamic and relevant content that uses keywords in organic and contextual ways. It can take months for Google to recognise and trust your website. You can’t just ‘SEO’ your website and watch your sales soar.
Now for the good news. Working with a stellar SEO agency like OMG means you have consultants dedicated to hitting your goals. They’ll be realistic about the timeframe for success because they base it on a heap of factors. Where are you starting from? Was your website designed to be search-friendly? Are there broken links and obstacles? Has your website ever been penalised by Google? How competitive are your industry and keywords?
Our Fort Worth SEO company take all this information to build the right plan for your campaign. We’re incredibly transparent about how long we believe it will take to start kicking your goals. No false promises. And definitely no quick fix “black hat” tactics to speed things along. That’s not the way we work.
Speaking of goals, you need some. The only way to work out whether you’ve “arrived” is to set clear ROI goals as your destination. This could be getting more traffic to your website, reaching a higher rank in the SERPS, driving more sales conversions, or all of the above.
Now, let’s go back to those crucial factors. One of the most important things that will determine how quickly you reach your goals is the competition. It’s much easier to win a race against 10 runners than against 100. The same goes for SEO. For example, it’s much easier for us to rank higher in Sydney searches for an SEO agency than in worldwide searches.
Another factor is budget. The more budget you can invest in your SEO campaign, the more tactics you can do that will accelerate your results. For example, you’ll be able to produce more regular content which gives you the opportunity to use more keywords and improve your rank.
Truth us, the work never really ends with SEO. It’s not a tactic – SEO is a long-term strategy that has revenue-shifting, business-transforming results. Like anything that requires talent and skill, the longer you work at it, the better results you’ll see. Unless it’s a special promo campaign with an end date, there’s always more you can do to fine-tune, test and add to your strategy. Although it takes time for the results to show, once you’re up there, SEO delivers a great ROI over and over again. On the flipside, without continuous improvement and maintenance, all your hard works falls apart. Links rot, content goes out of date, new algorithms affect different parts of your SEO, and the competition glides ahead.
Getting started with your SEO can take around 2-4 weeks, depending on where you’re at. That’s something your $2,000 free audit will tell you. We just need some basics about your company, your domain, etc, so we can understand your situation before we get down to business. Then we’ll send you an audit of your website, including an in-depth roadmap and timelines to accelerate your SEO success.
No and we don’t pretend to be. We focus on quality and getting revenue results. No shoddy stuff or shifty business. No cheap quick fixes or false promises. There are lots of SEO agencies that focus on being cheap, which gets poor results. We’re not one of them. We’re dedicated to making you successful and helping your revenue grow. Really grow.
Cheap SEO agencies come with risks. It’s never nice to admit that about our industry peers, but it’s true. SEO requires a super-intelligent marketing strategy to work. If you’re doing it on the cheap, the agency working for you is cutting corners. There’s simply no way they can invest the time, resources and tools into getting long-term results on a shoestring budget. We’ve been around long enough to see many people try… and fail.
Here’s the risky bit. Not only are you getting little to no value, a cheap SEO agency could be damaging your website rankings and your brand reputation. You know those long waffling blog articles that don’t make any sense, or really tell you anything, but are packed with obvious keywords? That’s a clear sign of a cheap SEO company. They aren’t providing something of value. Just a quick fix.
You can also recognise a cheap agency because they’ll struggle to demonstrate the SEO practices they are using. Worse, they’ll conceal their tactics and give you some story about “confidentiality”. The problem is, with a cheap SEO agency, you might actually see some immediate SEO gains. This is because the agency might just point a bunch of linkbacks to your site in the hope that their low efforts will yield high results. But before you get excited, this is not a valuable strategy that’s going to hit your long-term goals and make a real difference to your business.
Shelling out for an SEO campaign is a big deal. It needs to be treated as such, which means you should choose a reputable agency who will become your long-term partner. Our aim is for every single one of our clients to see a remarkable return on investment, both in the short and long term. In order for this to happen, we work closely with our clients, get to know them and their challenges, and invest in the partnership.
One more thing: unlike the cheap SEO agencies, we won’t offer “100% satisfaction” or “full money back guarantees”. That’s because SEO is always shifting and changing. Nobody has control over Google except, well, Google. What worked last month probably won’t not be working well this month. When you trust a reputable agency with your budget, you can trust that you are investing in experts who keep on top of these changes and put your website at an advantage.
We do provide some freebies, though. Claim your free SEO audit of your website worth $2,000. No obligations, no catches. We also provide free SEO workshops and you can get free insights from our OMG Academy. Don’t say we never give you anything!
Doing great keyword research and using proper keyword density isn’t enough when it comes to true SEO onsite optimization. Proper use of the keyword throughout the post also matters. This is all about structure and the use of the main keyword at strategic points. There are a few places where the main keyword should always show up:
Assuming the post is a decent length, the main keyword should ideally also show up in one of the sub-headings, and a few times throughout the post as seems natural. Just make sure at the end that all these keywords are at or under 2% keyword density for each post.
Layout of a post matters a lot when it comes to on site SEO, and a few minor changes can often lead to major optimization benefits. One thing to always remember is user experience. No one likes giant walls of text, and you want every post to be as engaging and eye-catching as possible. Don’t forget that average time on site for each visitor is a major SEO factor that Google and other search engines look at as well. So having easy to read/skim content with good multimedia placement can make a huge difference in increasing the average time while boosting rankings as a result.
Each post should have good clear pictures (no pixelation) that have captions and are formatted with text wrap around. Sub-headings, short paragraphs, and bullet points are always a good idea as are occasional bolded, highlighted, or underlined words to set the text apart (where appropriate). You want all these posts to be as interesting as possible, well formatted, and easy to read. Great formatting also makes sure you are in a position to pass all visual inspections.
Tags come in three main forms for your content, and you want to make sure that you have the best practices in effect for all of them. The first is title tags. If you use WordPress, you don’t have to worry about the post title. But when you use sub-titles throughout your content, you want to make sure they’re not just bolded – you want actual header tags around them to get an additional SEO boost. This helps tell search engine spiders that these words are especially important in regards to the post.
Meta tags used to be a major part of on page SEO but that really isn’t the case anymore. There’s no benefit to spamming them with keywords, but a website can be penalized for having no meta tags or duplicate content for meta tags. You do want to avoid these penalties.
Finally, every photograph should have alt tags to indicate what the picture is about. These should not be keyword spam or lists of keywords, but a short brief description of what the picture is showing. A basic keyword is okay if it directly relates to what is in the picture.
Optimizing these tags on each page is something all the major search engines like to see.
Internal linking is a major element when it comes to proper optimization. Not only do links from pages on your website to other pages pass juice and strengthen your site (and those specific posts) in the search engine rankings overall, but internal linking is the one type of linking where exact keyword anchor text needs to be used. Having more than 10% of backlinks from other websites as keywords now tend to raise the spam flags and get many websites penalized, however with internal links these are expected to help search engine spiders figure out what each page should rank for.
So while many backlinks from other websites will be your website name, your URL, or something basic like “Click here to learn more,” all your internal links should be EXACT KEYWORD A, EXACT KEYWORD B, etc. Internal linking also helps reduce the bounce rate of your website by encouraging readers to visit more than one page at a time, making it a winning on page SEO practice all the way through.
While many website owners are sure to focus in on getting links with their off-page SEO efforts, they all too often overlook outbound linking from their own website. Part of this may stem back from years ago when Page Rank was a major part of Google’s SEO formula, and linking out too much passed on Page Rank “juice” that then made it harder for a website to boost their own rankings. This led to the habit of hoarding, which made sense back then. Now, outbound linking should take a holistic view toward helping each other out. Perhaps links to some of your customers, a mentor, or a scientific study would be appropriate. Use authoritative, relevant links for a better user experience.
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